Christian McCaffrey Teams Up with Brookstone as Brand Ambassador

Brookstone, the renowned tech retailer and manufacturer under the ownership of Bluestar Alliance, has announced a significant partnership with San Francisco 49ers running back, Christian McCaffrey. The three-time Pro Bowler and All-Pro athlete will serve as the face of the brand for the next year, featuring prominently in various marketing channels until the fall of 2025.

Ralph Gindi, Chief Operating Officer of Bluestar Alliance, expressed, “At Brookstone, we believe in enhancing everyday experiences and 'doing life better.' Christian McCaffrey embodies the spirit of Brookstone, with his commitment to excellence, versatility, and a lifestyle that demands the best in wellness and technology.”

The collaboration will spotlight specific product categories, including luggage and travel accessories, electronics, grooming essentials, massage chairs, and more. Gindi added, “I am honored to represent Brookstone, a brand that aligns with my values and provides products that enhance not only my athletic recovery but also my daily life,” as McCaffrey shared his excitement about the partnership.

McCaffrey, engaged to actress and model Olivia Culpo, is not only a stellar athlete but also a philanthropist. He leads the Christian McCaffrey Foundation, supporting underserved youth, those undergoing medical treatment, frontline medical workers, and offering vital suicide prevention services for Army Veterans.

Products endorsed by the collaboration, Brookstone x CMC, will be available at retailers nationwide and on Brookstone’s official website. Bluestar Alliance, the parent company, also owns a portfolio of other brands, including Hurley, Scotch & Soda, Bebe, Eli Tahari, Catherine Malandrino, and more.

This exciting partnership not only brings together a prominent athlete and a renowned brand but also underscores the shared commitment to excellence and well-being. Brookstone and Christian McCaffrey are set to enhance both athletic and daily life experiences through innovative products and shared values.

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